Alimama on a Tear
I just saw this in Marbridge Daily (which, maddeningly, I have to fish out of my over-aggressive spam filter every freakin’ day). If you don’t subscribe to Marbridge, you ought at least sign up for their free daily newsletter, which will at least give you headlines from a broad daily scan of the Chinese tech press.
Alimama Releases User Statistics
Oriental Morning Post, 4/28/08Alibaba’s advertising trading platform Alimama has announced it now covers 370,000 small and medium-sized websites and 180,000 personal weblogs, reaching an average of 70 mln people per day.
Alimama GM Wu Yongming revealed that the company aims to reach 80% of China’s Internet users by the end of the year.
That’s an impressively large ad network. Looks like Alimama’s making good on the potential that some of us saw when they announced the exchange, which hard-launched in November of last year.
2 comments thus far
What is very interesting with Alimama is how ads are treated as “products”, and how site owners and advertisers are empowered.
Alibaba really leverages its knowledge of auctions / B2B / C2C sales to create an ad marketplace, where ad spaces are bought and sold. The potential of this “long tail of ad space” is huge as China’s second and third tier websites (beyond big portals and search) cover hundreds of thousands of niches.
Posted by Benjamin on April 30, 2008 at 10:53 am
[...] ads exchange owned by Alibaba, still struggles to get more quality advertisers, though it can reach an average of 70 million people per day; and in China, still no way to sell feed [...]
Posted by Chinese Website Qiushibaike Sells Its Ads in Taobao : China Web2.0 Review on April 30, 2008 at 11:22 pm
Post a new comment